About Us

Thank you for shopping at our online store! Lane 201 Boutique hopes to bring you a lot of variety to meet every fashionista’s need. From urban to classic, or workday to weekend, we recognize the importance of a diverse wardrobe and seek to provide trendy styles that are readily available at a great price.

Lane 201 is a family run company based out of Fort Wayne, Indiana. We currently have one retail location nestled in the heart of downtown New Haven, Indiana.  We are a rapidly growing company that hopes to meet your shopping needs. We try to do our best to restock items that sell out quickly. Since we are a boutique, we sell many one-of-a-kind items and our stock is limited. Our goal is to make sure you have those great pieces that you won’t see on everyone else and in the malls.

Many have asked where the name Lane 201 comes from. During our decision process, we were trying to find something that represented our family as well as the culture we wanted to instill in our business. Lane 201 is the street name where our family lake house sits. Believe me, when I say this, there is NO place in the world that represents our family and represents the culture we want to create here at Lane 201 than our family lake house!

We hope you love your purchases and are here to help if you need assistance! Local shoppers can use our same day store pick up option, or stop in our New Haven storefront to shop or just say hi!

- Jill